Summary
The leading global eye care company, Bausch+Lomb, engaged us to develop their first commercial Apple iPhone application.
The ‘Toric Calculator’ is a free application for eye care practitioners, to assist with the fitting and recommendation of contact lens. Using the intuitive touch screen functionality of the iPhone or iTouch, users can rotate a dial to perform a range of calculations on spectacle and contact lens values. Practitioners can then fine tune their calculations by rotating a transparent contact lens over a virtual eye. Markings on the eye enable them to line up the lens and ensure the fittings are correct.
We managed the entire process for Bausch+Lomb, from establishing their global iTunes store, design, development and testing of the application through to final upload and deployment. The application was approved within 2 days of submission, which we are told was quite an achievement for an application of its technical complexity!